Tammy Gordon

Strategic Communications // Crisis Communications // Digital & Social Strategy // Executive Thought Leadership

Tammy Gordon - social media strategist, consultant and speaker

That Time BroBible Said an AARP Story Was Awesome

“Of all places this video came from the ‘AARP’ YouTube channel. If you’re not familiar with the acronym AARP it stands for ‘American Association of Retired Persons’. So it’s pretty damn remarkable that an organization such as the AARP could track down and produce a story so awesome it transcends generational boundaries. You’d think that all of their content would be geared towards the geriatric folk, but that’s not the case with this video.” [Click for full story.]

My Must Reads for Staying On Top of Media Trends

I was asked today, "How do you stay on top of where the industry is headed?" The answer isn't simple. I wish it was as easy as reading a book or watching a webinar - and done! 

I thought about it, and basically, everything from what I read to what I watch to who my friends are and who I follow on social platforms keeps me informed. It's pretty time consuming and some weeks I'm better at keeping up than others. But, here's a round up of what I read fairly regularly (or when the headline grabs my attention). What should I add to my list?

Melody Kramer's Blog (social editor at NPR)

NPR Social Media Sandbox (also written by Melody Kramer)

Mashable Social Media News

TechCrunch Social News

My Twitter list of people doing interesting things in the video space

My Twitter list of people doing or sharing interesting things in the digital space

Tammy_TwitterList


Digiday Brand Media

New York Times on Social Media

I find that the easiest way for me to make sure that I'm getting all of this, without having to seek it, is to follow all of these sources on Facebook and Twitter. Then, I spot check throughout the day to see if anything is breaking or trending that might change my strategies.

Enjoy the firehose.

Tips for a Email & Social Detox from an iPhone Addicted Workaholic

I thought taking three weeks off to vacation in Europe while simultaneously trying to launch a new department at work was going to be impossible. But it wasn't. 

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Here are a few tips if you're taking a social media and email detox - but still have to stay in touch for business reasons:

  1. Dedicate an Email Address for Must Reads:  I started out saying, "I will not check work email." I have a fantastic backup who was managing in my stead. I trusted her to handle what was happening on the ground and referred all of my out of office to her. BUT. In case she or my boss or my recruiter needed me to make a decision on something, I gave them a specific gmail to reach me on. I only checked that. 
  2. Set Office Hours: When I say, "I only checked that." what I really mean is... Before I left, I told the folks who had access to that email that I would be available only on two dates of my three week vacation. Those were dates that I knew I would be at a hotel that had a business center or wifi. So, when I say, set office hours... in three weeks, I probably spent a maximum of an hour or two a week on business.
  3. Adjust Your Smartphone Settings: Part of my addiction to my iPhone is the Pavlovian red dot with the number of messages. I turned off all notifications. I also turned off data roaming so that I didn't accrue a lot of overseas charges - which then in turn, only allowed me to get access when I had wifi.... which was rare. Finally, I kept my iPhone on airplane mode. It really helped me resist the desire to check early on when I was breaking the habit. Bonus: It's AMAZING how long your iPhone battery lasts in airplane mode. I was mostly using it as a camera and could go for days!
  4. Prioritize Social: For me, I knew I wanted to stay off of social for the most part. I didn't tweet. But, I liked accessing Instagram for photo editing still. I used What's App (some, when it worked with janky wifi) to communicate and coordinate meet ups with friends in Europe. I shared photos from my brother's wedding with close friends and other wedding guests on Facebook. Mostly, I just didn't. It helps if you pick places to stay that really don't have functioning wifi.  
  5. Let It Go: You seriously have to just stop and let it go. Because I had folks I trusted running my office while I was gone, I could. I really didn't check work email at all. And you know what, I'm back today and while there's a lot to catch up on, it's fine.
  6. Have a Plan When You Get Back:  On my first day back, I kept my calendar clear except for a lunch catch up with the team managing while I was out. I moved all of the emails from my vacation into an "Out of Office" folder where I can find anything I might need... but I'm not pressuring myself to go back through 2,000 emails.  (Don't be crazy. Sort "from" and make sure you didn't miss anything from your boss or key contacts.)

Now that I'm back, I'm thinking a lot about how I can leverage what I learned to be less addicted. I'm leaving off notifications for the most part. I'm setting specific times to check and respond to email. And I'm hoping to better prioritize any time spent on social media. I'm going to see how long I can prolong the parameters that helped keep things manageable on the road.

DC Brunch: Ghibellina

I was trying to be healthy at brunch this morning, so I ordered the Uovo Shakshuka (perfect poached eggs baked in a spicy tomato sauce with roasted eggplant) at Ghibellina. Sure, in order to be really healthy I would have had to pass up the amazing bread to dunk in the shakshuka and a flaky biscuit with fig jam... Whatever... I didn't get a brunch cocktail. So, let's call it a win.

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If it's not already on your to-brunch-at list, put Ghibellina on there.

** Bonus: pup-friendly patio with water bowls  **

 

Spicy Mini Peach Galettes

Some of the best ideas in the kitchen come together from the random ingredients in your freezer combined with what's nearing it's use-by-date. Tonight, I had some peaches that needed to be used STAT - but I wanted something in between healthy (just eating the peach) and heavy (I had been Googling "Bisquick Cobbler"). Enter a sheet of puff pastry in the freezer and a recent obsession with Mike's Hot Honey... Bam! Spicy Mini Peach Galettes!

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Ingredients

- 3 peaches, diced

- 3 tablespoons of Mike's Hot Honey

- 1 teaspoon of ginger (powdered or fresh ground) 

- pinch of nutmeg

- 1 sheet of puff pastry

Directions: 

1. Combine peaches, honey, ginger and nutmeg in a bowl. Set aside. 

2. Pre-heat oven at 400 degrees. Line pan with parchment paper. Defrost puff pastry. 

3. Cut pastry into 6 equal pieces. Put approximately two spoonfuls of peaches in the center of each pastry (leaving space). Close each pastry up with a pinch at the top. It's ok if peaches peek out - that actually ends up looking awesome! 

4. Drizzle remaining juice over the top of each pastry. 

5. Bake for approximately 40-45 minutes until tops begin to brown. 

6. Remove from oven to cool. 

This would be amazing topped with vanilla ice cream, creme fraiche or whipped cream!

My Top 5 Favorite Bars in Vancouver (So Far)

While I'm usually fairly food focused here, I wanted to share a round up of great spots to grab a drink that we discovered. 

1. If you're craving an Old Fashioned or Manhattan, visit Irish Heather in Gastown where they make simple, craft cocktails without a lot of frou-frou ingredients or garnish.

Bourbon Drinks at Irish Heather

Bourbon Drinks at Irish Heather

2. After a long morning walk through Stanley Park, we emerged in the West End and decided to pop into Three Brits Public House to watch a soccer match. I ordered up this gin n' tonic, which had grapefruit bitters and rosemary. (I've now added both to my home bar.) In addition to great drinks and plenty of TVs to watch sports, on a gorgeous day, the windows open up to a wonderful waterfront view and breeze.

Gin & Tonic at Three Brits

Gin & Tonic at Three Brits

3. After a dinner at Pidgin, we asked our server where to go to get away from the tourism and he steered us to Diamond. It's a great spot for post-dinner cocktails by candlelight, nestled in a second floor perch overlooking Gastown's late night antics.

4. We also made repeat visits to Bambudda in Gastown where the street-side barstools and amusing bartenders guaranteed a great start to an evening of exploring restaurants.

5. Ok, and rounding out the list would be one that I already wrote about, but Rodney's has the most dangerous bartenders in town. Check out that pour.

Sauvigon Blanc at Rodney's

Sauvigon Blanc at Rodney's

Spicy Summer Salad with Peaches and Blueberries

If you're looking for a way to spice up your salads, I've got two new products (that I love!!!) that took this salad to the next level: Mike's Hot Honey and Mrs. Belem's 5 Pepper

Start by laying down a bed of greens. Tonight I used sugar snap peas and pea shoots, but kale, spinach or arugula would also work. You want some greens with some bite or bitterness to them to counter topping them with whatever fruit is in season. For the Mid-Atlantic this week, that was peaches and blueberries.

Next, I squeezed the juice of a quarter of a lime on top, followed by a drizzle of

Mike's Hot Honey

, a sprinkle of

Mrs. Belem's 5 Pepper

spice mix and a drizzle of olive oil.

The combination of sweet and spice balances perfectly - and is super healthy and using all whole ingredients.

All vegetables and fruits were purchased at Washington, DC's

Dupont Circle Farmers Market

, which is year round on Sunday mornings.

NOTE: Mrs. Belem's is owned by a friend of mine and the first bottle was gratis. That said, after this one's over, I'm opening up my wallet.

Where to Eat in Vancouver: Rodney's Oyster House in Yaletown

Look, there are a lot of reasons we went to Rodney's Oyster House multiple times on our Vancouver weekend. Some of them were the great selection of local oysters (KusshisKumamotos), the made-in-front-of-you-by-order chowders, the eye candy bartenders, and well, the heavy pour (see below) of wine.

Sauvignon Blanc & steamers at Rodney's

Sauvignon Blanc & steamers at Rodney's

Either way, put sitting at their bar (especially on a rainy day) on your must-do list for Vancouver. You won't regret it.

Rodney's Oyster House is located in Yaletown at 1228 Hamilton Street. There's another one in nearby Gastown, which is located at 52 Powell Street. I can, however, only verify the eye candy and heavy pours at the Yaletown location.

MORE on where to eat in Vancouver: Go Fish & Granville Market

Where to Eat in Vancouver: Go Fish & Granville Market

If you follow me on Twitter, you know that I took a recent social media sabbatical in Vancouver. While it was great to get offline, these gorgeous food photos have been burning a hole in my laptop and I wanted to share. 

On this particular day, we woke up to a misty-rainy kind of day. And like any kind of cram-every-experience-in-type, we decided it was the perfect day to do the Grouse Grind. The concierge at the Westin looked at us like we were nuts, but we rented a car and were on our way. I'm not sure I would have agreed to this plan if I'd realized how intense it would be. The climb up Grouse Mountain is 2,800 feet, which means I climbed 2,830 stairs to get to the top. 

But I did it. And, celebrated with this gorgeous view afterwards by having lunch at Go Fish. The skyline view and creek-side patio is worth finding this little fish shack nook, but the real rewards were the fish & chips and fish tacos.

Fish & Chips at Go Fish

Fish & Chips at Go Fish

It's right by the dock where fisherman were selling spot prawns right off of their boats. (Spot prawns would prove to be a tough find this trip since a lot of restaurants eschewed their absurdly high price this year. Of course, we paid the absurdly high price when we found them at Le Crocodile. Incidentally, that's the one meal I don't have photos of... it felt too nice to whip out my phone and start snapping shots.)

Fish Tacos at Go Fish

Fish Tacos at Go Fish

With full bellies, we crossed the bridge to explore Granville Market. It's an adorable, walkable island full of food vendors, restaurants and shops. A must-do on any trip to Vancouver.

Pastry at Granville Market

Pastry at Granville Market

There's more to come... a lot more... but that's a solid day right there. Hike, eat, enjoy.

Go Fish is located at 1505 West First Avenue in Vancouver, British Columbia. As you head down to the docks, there are a few parking spots to the right for Go Fish. You can also take a water taxi, boat, bike or public transportation to Go Fish & Granville Market.

And, while we rented a car for Grouse (and I'm glad, because it was exhausting), there are also buses that go straight there from downtown.

MORE on where to eat in Vancouver: Rodney's in Yaletown

 

First Impressions: Bread Furst Bakery in Van Ness

I just popped into Bread Furst while out running errands and it's so cute! But more importantly, check out these sandwiches and baked goods:
Multi-Grain Bread

Muffaletta

Ham & Cheese Sandwich

Housemade Fig Newtons

It's not quite as close to home as Palena Coffee Shop (RIP) was, but I can't wait to go back to Bread Furst, sit at one of the outdoor cafe tables and enjoy a pastry and coffee or sandwich and soda.

PS. When the staff caught me snapping photos, I loved that their response was, "We're on Instagram! Tag us!" Oh, you bet I did. Tagged. Followed. Blogged.

Bread Furst is located at 4434 Connecticut Avenue NW in Washington, DC, near the Van Ness Metro stop.

Where to Eat in NYC: Ivan Ramen's Slurp Shop at Gotham West Market

I've been following

Ivan Orkin

ever since I

read about him in the first issue of Lucky Peach

. So, when I heard he was opening

Ivan Ramen's Slurp Shop

in New York's Hell's Kitchen neighborhood, I knew I had to go. (I mean, odds are I'm not making it to his flagship in Japan anytime soon.)

What I didn't realize was that it was nestled into

Gotham West Market

- an adorable incubator of food concepts on 11th Avenue between 44th and 45th. Upon entering, I went all wide-eyed and wanted to try everything. After all, there are

eight different artisanal food purveyors

and it's really hard to decide where to focus. 

But, I was on a mission, so I sidled up to Ivan Ramen's and ordered the Spicy Red Chile Ramen... mostly because it sounded like a dare. It was hearty, spicy, delicious... and certainly cleared the sinuses. It came with minced pork and smashed egg, so I thought adding pork belly and egg might be too much. Next time, I'd go big and layer those on too. The richness would balance out the heat. 

Spicy Red Ramen at Ivan Ramen's Slurp Shop

After that, I wandered around plotting my course for the next visit to Gotham West Market. I think

Cannibal

or

Genuine Roadside

will be the next target. (I'd add

Blue Bottle Coffee

, which is fantastic, but I've already been there on the West Coast.) I did get sucked into the

Brooklyn Kitchen

food market and shop where I took home a bottle of

Mike's Hot Honey

and this amazing macaron chocolate hazelnut

ice cream sandwich by Jeni's

.

Jeni's Ice Cream Sandwich from Brooklyn Kitchen

Thank God I'm not local. I'd be scouting condos to live above this gluttonous paradise.

Where to Eat in Santa Monica: Huckleberry Cafe

I flew into Los Angeles earlier this week for work, and before I slogged down to Anaheim, I met a friend for lunch at

Huckleberry Cafe in Santa Monica.

I'd always heard it was great and it exceeded my expectations. The menu for lunch is simple sandwiches and salads that are almost fully locally sourced. I was trying to be healthy, so I pounced on the Kale Caesar Salad. It was. Great mix of greens and Parmesan - and I loved that the dressing came on the side. (I hate a too-wet-salad!)

Strawberry Tart at Huckleberry Cafe

Even though lunch was satisfying, we couldn't resist a return trip for dessert. I mean look at this summer strawberry tart! I was also drooling over the merengue lemon blueberry parfait, the strawberry donut and the ricotta peach salad.

I'll be back for

that brunch

too.

Huckleberry Cafe is located at 1014 Wilshire Blvd in Santa Monica, CA. Follow them on Twitter at 

@HuckCafe

and

try their other restaurants

.

Lunch at Osteria Morini Feels Like a Vacation

I took the

Acela

back to DC this morning and was filled with a longing to leap off and escape to the

Eastern Shore

for the day. Since that wasn't possible, I shifted my city lunch meeting to

Osteria Morini

so that I could at least sit in the sunshine by the river.

It was so relaxing and the food so fantastic, it made me feel like I was on vacation... Even if I had to be back in the office by 2pm.

Panzanella salad topped with prosciutto at Osteria Morini

There's a $25 two course lunch pairing, so I enjoyed the decadent panzanella salad followed by a pipette with zucchini ribbons and seasonal vegetables.

Pipette pasta with seasonal vegetables at Osteria Morini

I think I may have even picked up a tan.

Osteria Morini is located at 301 Water Street SE on the Anacostia River in the trendy

Yards

section of Southeast Washington, DC.

PS.

Ice Cream Jubilee

is opening right around the corner. I'm envisioning enjoying cup of her PB&J or Dark & Stormy ice cream while lazing by this adorable wading pool. 

The Yards Park wading pool and waterfall on the Anacostia River

Where to Get a Great Hangover Brunch in DC? Mintwood Place in Adams Morgan

Ok, I wasn't hungover... but the Mintwood Place Hangover Cure still had my name all over it. How could I resists something that starts with a burger (and Mintwood's burger is one of my faves in town) topped with grilled onions, crispy french fries, bacon, cheese, a fried egg and blistered shishito peppers?

Hangover Cure at Mintwood

Hangover or not, put it on your to-eat list. 

Mintwood Place is located at 1813 Columbia Road in Washington, DC and serves brunch on both Saturday and Sunday from 10:30am - 2:30pm. Reservations are recommended, or just grab a seat at the bar like I did.

Where to Eat in Nashville: Husk, Arnold's and Rolf & Daughters

I'm just wrapping up the Digiday Brand Summit in Nashville and about to hop a flight to New York. I know this is only my second visit to this town, but there's so much great food and drink, I had to start making a map to share it with my friends.  Let me know in the comments or on Twitter what I'm missing.
The Manhattan at Husk
 My favorites this time around included the fried chicken and chocolate chili pie at Arnold's Meat & 3, the spaghetti with ramp something something then topped with an egg yolk at Rolf & Daughters and Willie Nelson portrait in the kitchen at Husk (ok, the food was pretty dynamic there too.)
Carolina Rice on the Vegetable Plate at Husk

Meat + 3 and Pie at Arnold's

The Chocolate Chili Pie at Arnold's

Love me some Willie Nelson

Pasta topped with Egg at Rolf & Daughters

My local food guide/friend (get to know Jim Reams) says we have time for BBQ on the way to the airport. This is why we're friends.



PS. I'm also an unabashed country music fan. And, while I realize there are all kinds of amazing music joints in Nashville, I do find the honky tonk action to be hilariously fun. Last trip, I did Tootsie's... this time, I discovered Robert's Western World. Next time, I promise to venture beyond the Broadway tourist traps... Maybe.
Honky Tonk at Robert's Western World

Palena Coffee Shop: The Early Bird Gets The Donuts

The last dozen times I've made it to Palena Coffee Shop they've been sold out of these babies. I guess if you get there when they open at 8am (on the weekend. 7am weekdays), you've got your pick.

Incentive for becoming an early riser?
Front to Back: Chocolate Glazed with Sprinkles Donuts, Lemon Donuts, and Donut Holes
Palena Coffee Shop (located within Palena Restaurant) is located at 3529 Connecticut Avenue NW in Washington, DC - just steps from the Cleveland Park Metro Stop.

UPDATE: Sadly, Palena has closed it's doors.  Just when the coffee shop was hitting it's stride.

Follow Tammy Gordon on Twitter at @tammy or email her at tammymgordon@gmail.com to request a consultation.