Tammy Gordon

Strategic Communications // Crisis Communications // Digital & Social Strategy // Executive Thought Leadership

Tammy Gordon - social media strategist, consultant and speaker

Spredfast Blog

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Many Brands Jumped in to Celebrate the Emmys

Networks and celebs weren’t the only ones watching – and Tweeting – about the show last night. Here are a few of the highlights from different social teams that were creating content from the show.

AARP jumped on one of Andy Samberg’s jokes to highlight a cause near and dear to their hearts; Southwest leveraged the event to highlight their in-flight television service, and of course, Denny’s enjoyed Jon Hamm’s big win.

Chronicle of Philanthropy, November 2014

The world of selfies, likes, and retweets might seem like an ill-guided pursuit for AARP, an organization that serves people who largely grew up with rotary phones and typewriters. But in late 2009, Tammy Gordon began to assemble a “ragtag” team of six employees to lead AARP into the foray of social media.
— Chronicle of Philanthropy
Chronicle of Philanthropy: http://philanthropy.com/article/An-Unexpected-Online-Success/150023/

Follow Tammy Gordon on Twitter at @tammy or email her at tammymgordon@gmail.com to request a consultation.