That Time BroBible Said an AARP Story Was Awesome

“Of all places this video came from the ‘AARP’ YouTube channel. If you’re not familiar with the acronym AARP it stands for ‘American Association of Retired Persons’. So it’s pretty damn remarkable that an organization such as the AARP could track down and produce a story so awesome it transcends generational boundaries. You’d think that all of their content would be geared towards the geriatric folk, but that’s not the case with this video.” [Click for full story.]

My Must Reads for Staying On Top of Media Trends

I was asked today, "How do you stay on top of where the industry is headed?" The answer isn't simple. I wish it was as easy as reading a book or watching a webinar - and done! 

I thought about it, and basically, everything from what I read to what I watch to who my friends are and who I follow on social platforms keeps me informed. It's pretty time consuming and some weeks I'm better at keeping up than others. But, here's a round up of what I read fairly regularly (or when the headline grabs my attention). What should I add to my list?

Melody Kramer's Blog (social editor at NPR)

NPR Social Media Sandbox (also written by Melody Kramer)

Mashable Social Media News

TechCrunch Social News

My Twitter list of people doing interesting things in the video space

My Twitter list of people doing or sharing interesting things in the digital space

Digiday Brand Media

New York Times on Social Media

I find that the easiest way for me to make sure that I'm getting all of this, without having to seek it, is to follow all of these sources on Facebook and Twitter. Then, I spot check throughout the day to see if anything is breaking or trending that might change my strategies.

Enjoy the firehose.