Tammy Gordon

Strategic Communications // Crisis Communications // Digital & Social Strategy // Executive Thought Leadership

Tammy Gordon - social media strategist, consultant and speaker

Making It Easy to Choose Sustainable Seafood

Right now, I'm 30,000 feet in the air on a Delta flight to Tampa. I got so excited about something I read in Sky, their in-flight magazine that I had to log in to blog about it.  If you're a regular reader, you may have seen the recent post I did on eating invasive species of seafood out of existence to ensure native seafood thrives.

But how does the average person not steeped in sustainable cuisine learn what seafood is ok to eat and what might be threatened by extinction and overfishing?  I just read about two cool new technologies that make eating sustainable seafood a snap and here they are:

1. Monterey Bay Aquarium has created "Seafood Watch" a handy guide that you can search from the web, download a iPhone or mobile app or go old-school and print a pocket card to keep in your wallet.

2. Blue Ocean Institute developed few different takes in addition to the search function and guides on their website. You can text their "Fish Phone" at 30644 with "fish + (your fish selection)" right there from a restaurant. They will text you back a score of "green, yellow or red" plus an alternative selection if you've made a harmful choice. Hint: Go ahead and add it to your mobile phone contacts so that you can impress your foodie friends at the table.  Blue Ocean also offers a free widget for your website or blog with easy-to-copy code. I've added it to my blog on the right hand side.

I get all nerdy happy when I see technology helping solve problems and spreading positive messages. Of course, there is no substitute for asking the chef or server about your menu choices, where they come from and if they are sustainably harvested.  After all, the biggest impact we can make is using our hard-earned dollars to make smarter selections that are healthier for us -- and our waterways.

Follow Tammy Gordon on Twitter at @tammy or email her at tammymgordon@gmail.com to request a consultation.